About Jax Yaks

Discover the Heart of Kayaking with Jax Yaks

Founded on the Banks of the Niangua River, Jax Yaks roots run deep in Missouri's river culture. The company's founder was raised at Riverfront Campground — a family business established in 1994 — and grew up alongside Sand Spring Resort, creating an immersive environment that fostered an intimate understanding of watercraft and river dynamics from an early age.

This deep connection to the water spans generations. Riverfront Campground, established by Jack and Jane and now operated by the second generation, alongside Sand Spring Resort, managed by extended family, created the perfect environment for developing expertise in watercraft and river recreation.

Entrepreneurship runs strong in this family of business owners. The family's ventures include Midwest Raft, a premium rafting wholesaler; Q's Brew, a community-focused coffee business; and a successful online fitness enterprise. Each venture represents a unique path while sharing a commitment to excellence and community impact.

Established when its founder was just 18, Jax Yaks emerged from a lifetime of river experience and a fundamental belief that everyone deserves an extraordinary kayaking experience. The company's mission extends beyond retail—it's about connecting people with the transformative power of water, adventure, and personal discovery.

Choosing Jax Yaks means tapping into generations of river wisdom, family-driven expertise, and a genuine passion for helping customers discover their own river story.